What’s In A Name: Examining Kia’s Misguided Re-branding Strategy

Kia has been on a roll. The Telluride won Motor Trend's 2020 SUV of the Year award, was the 2020 North American Utility of the Year, and appeared on Car and Driver's 10Best list for 2020 and 2021. Kia's overall sales increased in 2020 despite the COVID-19 pandemic, one of a select few manufacturers to … Continue reading What’s In A Name: Examining Kia’s Misguided Re-branding Strategy

New York City ePrix: An Entertaining Race Yet a Disappointing Experience

Many Formula One fans scoff at Formula E, but in an era where F1 has struggled to provide exciting races and close championships, Formula E’s nail-biting title battles and plethora of passing have made it a thrilling alternative. The all-electric championship was started back in 2014 by the FIA, the governing body which controls F1 … Continue reading New York City ePrix: An Entertaining Race Yet a Disappointing Experience