Caleb Miller Uncategorized

What’s In A Name: Examining Kia’s Misguided Re-branding Strategy

Kia has been on a roll. The Telluride won Motor Trend's 2020 SUV of the Year award, was the 2020 North American Utility of the Year, and appeared on Car and Driver's 10Best list for 2020 and 2021. Kia's overall sales increased in 2020 despite the COVID-19 pandemic, one of a select few manufacturers to … Continue reading What’s In A Name: Examining Kia’s Misguided Re-branding Strategy