What’s In A Name: Examining Kia’s Misguided Re-branding Strategy

Kia has been on a roll. The Telluride won Motor Trend's 2020 SUV of the Year award, was the 2020 North American Utility of the Year, and appeared on Car and Driver's 10Best list for 2020 and 2021. Kia's overall sales increased in 2020 despite the COVID-19 pandemic, one of a select few manufacturers to … Continue reading What’s In A Name: Examining Kia’s Misguided Re-branding Strategy

Hit or Miss: Analyzing the Debuts from the 2020 Chicago Auto Show

The annual arrival of the Chicago Auto Show typically brings a slew of refreshed trucks and SUVs and a flock of special edition models. This year's show, which opened last week, still lacked wacky concepts and brand-new vehicles, but the 2020 event saw several facelifts revealed from a more diverse range of body styles, from … Continue reading Hit or Miss: Analyzing the Debuts from the 2020 Chicago Auto Show